Natural cosmetic sales are increasing at a fast rate in Asia, however the market is blighted by false marketing claims, mislabelling of products and consumer confusion, according to Organic Monitor. The firm’s research finds high consumer demand for ‘chemically clean’ cosmetics is leading many Asian companies to jump on the natural and organic bandwagon. Many new products are making claims such as ‘100% natural’, ‘no synthetic chemicals’ and ‘includes organic ingredients’.

Organic Monitor notes that unlike in Europe and North America, there are no private standards for natural & organic cosmetics in Asia. Many companies are making natural claims based on their natural ingredients. However, some products are promoted as organic, even though they contain just trace organic ingredients. Others are placing symbols and logos of their certified ingredients on product packaging, giving an illusion that the finished product is certified. Some Asian companies are going further by illegitimately placing symbols and logos of natural and organic cosmetic standards on product packaging.
For more information see www.organicmonitor.com